Sports Bar Menu & Marketing Ideas for Game Days
Elevating Game Time with Unbeatable Snack Strategies
For restaurants, sports bars, and entertainment venues, game time equals snack time! Game days are a perfect time to embrace unique menu ideas and creative marketing strategies that bring customers in and keep them coming back for more. Capitalize on the fans' demand for delicious, easy-to-enjoy snacks by implementing food ideas and promotions that are sure to attract hungry customers.
Introduce Game Day Promotions
Kick things off by rolling out attention-getting game day specials. A "Home Run Hot Dog" paired with a craft beer brings the true stadium feel. (Check out hot dog machines here.) Boost sales by giving a discount to customers dressed in team apparel. Offer game-day favorites such as nachos, popcorn, corn dogs, and other concession snacks. Because concession foods are affordable, it makes it easy to customize pricing and earn high profits, while providing great value to your customers. These promotion ideas can help bring customers into your sports bar on game day and lead to increased sales.
Show Your Team Spirit
Another way to capitalize on game day at your sports bar is to sell popcorn in your team’s colors! This can be a signature item that you prepackage and sell in souvenir containers that fans will love to collect. Because popcorn costs so little, you also have the option to use it as a complimentary snack to help boost beverage sales. (Find different ways to make flavored popcorn in your popper!)
Connect in the Community
If you want to increase foot traffic to your sports bar or restaurant, get engaged in the community. Businesses can volunteer to sponsor local kids’ teams or adult community leagues. Get your logo on jerseys (which is great advertising) and invite teams to come celebrate at your venue after the game.
Use Creative Menu Item Names
Have fun with your food names! Crafting unique and memorable names will add to the game day experience. Picture your guests ordering All-Star Appetizers or a burger that’s named after your favorite mascot. You can also sponsor a contest where customers enter their own name suggestions for a particular menu item. (Check out Signature Shakes® for ways to flavor up burgers, wings, fries, and more!)
Keep Them Coming Back
Extend the excitement beyond game day. Get guests to return to your sports bar or restaurant by offering them a coupon that’s good on non-game days. It’s a low-cost way to encourage repeat business at off-peak times.
Partner with the Pros
Make concession foods a win-win for your business when you partner with Gold Medal, the industry’s leading supplier. We’ll assist you with selecting foods, calculating profitability, managing inventory, training staff, and more. To get connected with a concession pro in your area, call us at 800-543-0862 or send an email to [email protected] today.