3 Customer Loyalty Insights that Can Change Your Business

Easy and Affordable Ways to Connect with Customers

Many businesses are suffering from a customer loyalty problem and they may not even realize it. Consumer expectations and behaviors are redefining what it means to attract and retain customers. And loyalty is becoming a highly sought-after commodity that is more and more difficult to achieve.

Many loyalty programs exist but one of the simplest to implement and manage is fun foods. Whether a bank, car dealership, or other business, this goodwill gesture resonates with nearly every customer who walks through the doors.

Why Is Customer Loyalty Important?

No matter what industry you’re in, here are the insights business owners need to know about consumer perceptions:

• You’re not competing on just price and product anymore. The customer experience is worth more now than it has ever been before. According to recent customer research, 74% of consumers are very or somewhat likely to purchase products based on experience alone. Price and product are no longer the most important factors.

• Do you have a fun factor? Fun is an important loyalty driver. Adding elements of fun builds emotional connections that are crucial to consumer loyalty. Incorporating fun foods is a simple, yet engaging way to connect with customers.
   
• Consumers are raising the bar for customer experience. With the prevalence and convenience of online shopping, customers are now seeking more out of their face-to-face experiences. The term “shoppertainment” refers to making your physical location more engaging with merchandising, environment, activities, and events/promotions. When you stimulate the senses of sight, smell, hearing, and taste, you create an experience that makes a connection with your audience.

The most successful organizations know the value of fostering loyalty. Loyalty is what ensures returning customers, strengthens your reputation, encourages referrals, and gives you a competitive edge.

How Can You Use Fun Foods to Foster Loyalty?

Banks, car dealerships, hardware stores, and other retail shops can benefit from adding fun foods to their customer experience. There are plenty of options that are both easy-to-make and affordable (some as low as $.16/serving!).

• a popcorn machine in the lobby (Check out popcorn dispenser ReadyPop Jr.)
• giving away cotton candy at a community event
• selling Sno-Kones^® for a charity fundraiser
• serving hot dogs during a customer appreciation lunch
• offering a free bag of gourmet popcorn for birthdays

If you’d like us to show you how concession foods can make a difference for your specific business, contact our team of professionals today. We can help you step-by-step through the decision-making process. Call 800-543-0862 or email [email protected] to get started!