Boost End-of-Summer Concession Sales with These Tips
Earn More Concession Sales with these Expert Tips
As Labor Day approaches, so does the end of the season for many concession stands. The good news is that there’s still time to boost your food and beverage sales before summer events wind down.
End your season strong when you use the following tips to create both interest in your concession business and loyalty with your customers.
1. Signature Flavors
Creating signature flavors for items like shave ice or gourmet popcorn gives your patrons an experience that they can’t find anywhere else. Unique, creative flavors can attract customers to your concession stand and keep them coming back for more. Make sure you also promote your custom flavors so that the word gets out.
Not sure how to create signature flavors for concession foods? Check out our Signature Blends® Popcorn and other delicious recipes.
2. Special Offers
Don’t underestimate the power of special offers. Keep in mind that the best deals mean little expense for you and high perceived value by your customers.
For example, if you have a Sno-Kone® machine, you can host a free Sno-Kone® day for customers who purchase $5.00 or more in concessions. A 20-cent expense can yield a large return.
Special offers can be a profitable strategy for your concession business by providing value to your customers while increasing your overall sales.
3. Free Samples
During slow times, test giving away free samples of your best-selling flavors and new flavors and see what gets the best results for your particular customer base. Track the success of your strategy by including a coupon so that later you can review how many purchases were made because of the free samples.
As the end of summer approaches and foot traffic may slow down, offering free samples can be an effective tactic for bringing more customers to your concession stand.
What are your plans for promoting your concessions between now and Labor Day? Join the conversation on our Facebook page and tell us which of today’s tips you plan to try out next.
Contact your nearest Gold Medal branch or distributor today to see how Gold Medal can help you succeed!